Meet Abby Gendell
Senior at the Univeristy of Miami
I study Marketing and Advertising at the University of Miami in Coral Gables, FL. I am a Social Media Strategist at Student run Consultancy, Orange Umbrella. I run the social media and serve as the VP of Marketing and Activities on the Women's Club Lacrosse Team and I am the Social Media student assistant for the School of Communication.
Social Media Marketing Experience
I specialize in creating social media marketing strategies that boost engagement and drive conversions. Let take what I've done to grow my own brand and help you grow your online presence. Some brands I have worked with to produce organic content are HelloFresh, Kipling, GrubHub, Princess Polly, Free People Movement and Casetify.
Influencer Marketing Expert
Influencer marketing is one of the most powerful ways to reach your target audience, and I have the expertise to help you leverage it. As an influencer myself, I have worked with many brands and know first-hand the other side of the marketing.
EXAMPLES OF PARTNERSHIPS
BACK TO SCHOOL CAMPAGIN: KIPLING
BACK TO SCHOOL CAMPAGIN: KIPLING
BACK TO SCHOOL CAMPAGIN: KIPLING
I worked with Kipling USA in August to produce a back to school post on Instagram and TikTok.
Photo: taken for the campaign on campus at the University fo Miami before classes started
PRINCESS POLLY Partnership
BACK TO SCHOOL CAMPAGIN: KIPLING
BACK TO SCHOOL CAMPAGIN: KIPLING
I have been working with the clothing company, Princess Polly, for over 3 years creating bi-monthly organic content on my TikTok account.
Photo: taken of Princess Polly influencers at the Moxy Hotel in South Beach
Content Creator and Copywriter
BACK TO SCHOOL CAMPAGIN: KIPLING
Content Creator and Copywriter
Not only do I know the ins and outs of social me, but also a content creator and copywriter. I create engaging and shareable content that resonates with your audience. Whether it's blog posts, videos, or social media captions, I know how to tell your brand's story.
ABBY GENDELL X EM'S TREND'S BOUTIQUE
Summer Solstice Clothing Line
In June 2023, Emily Humphrey and Abby Gendell collaborated to create a clothing collection that Abby coined "The Summer Solstice". The collection is composed of ten pieces, nine dresses and one set. They stated work-shopping the idea around six months before, in January 2023. In early June, Abby flew to Boston to shoot and celebrate the release of the collection.
Abby & Emily
Abby and Emily met on Cape Cod July 2020 during the pandemic after chatting online for a few weeks. They immediately hit it off after watching the sunset at Nauset beach and have stayed in contact ever since.
SHOOT FOR EXA MODELS MIAMI
